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CASE STUDY
CASE STUDY
Over the years, we've often been asked about logo makeovers. For our client, Dreamfar High School Marathon,
it was an honor to work on a brand identity transformation!
Original Dreamfar High School Marathon Logo
As soon as Dreamfar became our client,
we suggested a new logo and identity. Unlike the group, their identity lacked enthusiasm and joy.
Logo issues:
dated fonts
dated artwork
overall layout
faded logo
THE CHALLENGE WAS ON!
REVISED: Dreamfar High School Marathon Logo
TA-DA!!! The new logo was warmly welcomed! The identity's upgrade made a distinct impact and breathed new life. We didn't want to overly complicate it and kept my logo changes simple:
Logo improvements:
clean and modern font
continued use of the stars
flexible for media & backgrounds
bold colors used as a logotype
no icon needed
CHALLENGE COMPLETED!
Some examples of the new Dreamfar identity in use:
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